A Canadian, family-owned brokerage with roots since 1975

IRep stands for one thing: I Represent You. Not the listing. Not the commission. Not the fastest possible route to a closing date. Our obligation is to put you in a position to make a decision you will still be comfortable with in five years, and that begins with telling you what the numbers actually say, including when they say no.

Real estate is the largest financial decision most people ever make, and it deserves better than instinct and optimism. Every recommendation we give is built on evidence: comparable sales, days on market, absorption and inventory levels, rent and vacancy data, carrying costs, renovation budgets, and the true cost of capital. We model the purchase or the sale before you commit to it, cash flow, break-even, downside, and exit, and we walk you through the model until it is yours, not ours.

Because we are independent and family-owned, there is no head office pushing volume targets and no quota standing between you and honest advice. Some of the most valuable guidance we have ever given a client was to wait, to walk away, or to buy something other than what they first called us about.

Any brokerage can look capable in a rising market. The real test is what happens when the market turns. Our family advised clients through the Ontario correction of the early 1990s, and we advised them again through the correction of the 2020s. We have seen financing tighten, appraisals come in short, confidence evaporate, and negotiating power change hands overnight, and we know how to structure a transaction so that our client is protected when conditions move against them.

Corrections are also where prepared, patient people do their best work. Having been through this before, we can tell the difference between a market that is falling and a market that is finished falling, and we position our clients accordingly.

We are Canadian owned and Canadian operated, and we run this brokerage the way our family has always run its business: straight answers, work delivered when we said it would be, discretion with your information, and a fair deal for everyone at the table. We live and invest in the same communities we sell in. A number of our clients are the second generation of their family to work with ours, and we intend to earn the third.