Privacy Policy
Last updated September 12, 2026
This Privacy Policy describes how IRep Realty Inc., Brokerage collects, uses, discloses, retains, and safeguards personal information when you visit our website, contact us, register for an account, request a home evaluation or market report, or use our listing search and Virtual Office Website (VOW) features.
1. Who we are and what this policy covers
IRep Realty Inc., Brokerage is a Canadian, family-owned real estate brokerage registered in Ontario, serving the Greater Toronto Area, the surrounding regions, and Windsor. In this policy, "we," "us," and "our" refer to the brokerage.
We handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy legislation, the Trust in Real Estate Services Act, 2002 and the rules of the Real Estate Council of Ontario, and the data agreements and policies that govern our access to listing information, including those of PropTx, the Toronto Regional Real Estate Board, the Canadian Real Estate Association, and other boards and associations.
This policy applies to our website and online services. It does not cover third-party websites that you reach through links on our site; those sites have their own privacy practices.
2. Accountability
Our administration team is responsible for our compliance with this policy and acts as our privacy contact. Questions, access requests, and complaints can be directed to the contact details at the end of this document.
3. Information we collect
We collect the following categories of personal information:
- Contact and account information. Your name, email address, telephone number, mailing or property address, account credentials and sign-in status, verification status, and your communication preferences.
- Brokerage and service information. The details of your inquiries, whether you are buying, selling, leasing, renting, or researching, the properties and areas you are interested in, saved searches and watched areas, and the reports and evaluations you request.
- Usage and device information. Cookies, browser local storage, server logs, analytics tags, IP address, device and browser signals, and records of how you interact with the site.
- Listing and VOW records. Records of your VOW eligibility, verification, sign-in activity, and access to restricted listing information, kept as required by our data agreements.
4. How we use personal information
We use personal information to:
- Operate the website and provide the tools, reports, and services you request.
- Register and verify accounts, confirm email addresses and telephone numbers, and administer VOW eligibility.
- Respond to your inquiries, follow up with you, and provide brokerage and customer support.
- Maintain security, detect and prevent abuse, and audit access to listing data.
- Meet our legal, professional, and listing-data obligations to regulators, boards, associations, and data providers.
5. Consent
We collect, use, and disclose personal information with your consent, except where the law permits or requires us to do so without it. You may withdraw consent, subject to legal and contractual restrictions and reasonable notice, though doing so may limit the services we can provide.
6. Commercial electronic messages
Where required by Canada’s Anti-Spam Legislation, we send commercial electronic messages only with your consent, and every such message includes a means to unsubscribe. Service and transactional messages relating to your account and requests may still be sent.
7. Disclosure of personal information
We disclose personal information only as necessary to operate our services and meet our obligations, including to:
- Service providers who perform functions on our behalf, such as hosting, mapping and geocoding, analytics, messaging, and identity or telephone verification.
- Boards, associations, and data providers, where our data agreements require records of VOW eligibility, verification, and access.
- Courts, regulators including the Real Estate Council of Ontario, law enforcement, and other authorities where disclosure is required or permitted by law.
8. Service providers outside Canada
Some of our service providers store or process information outside Canada, including in the United States. Where that is the case, the information may be accessible to courts, law enforcement, and regulatory authorities in that country under its laws. We take reasonable steps to ensure that any provider we use offers a comparable level of protection to what is required here.
9. Listing data and VOW records
Listing information is owned or licensed by PropTx, boards, associations, listing brokerages, and sellers, and is made available to us under agreements that govern how it may be displayed and who may see it. We honour seller display instructions and data provider rules. Sold, leased, historical, and comparable price information is treated as VOW-class data and is shown only to registered users who qualify.
Our public pages, and anything visible to search engine crawlers, do not include VOW-only sold or leased price information. Records of VOW eligibility, verification, and access may be logged and produced to a board, association, or data provider where our agreements require it.
10. Cookies and similar technologies
We use cookies, browser local storage, server logs, and analytics tags to keep you signed in, remember your preferences, understand how the site is used, detect abuse, and improve reliability. Most browsers let you block or delete cookies. If you do, parts of the site that depend on cookies for sign-in, security, or preference handling may not work correctly.
11. Security
We maintain administrative, technical, and physical safeguards designed to protect personal information against loss, unauthorized access, modification, disclosure, and unlawful use, including secure servers, firewalls, encryption, and access controls. However, no transmission over the internet or storage system can be guaranteed to be completely secure.
12. Retention
We retain personal information only as long as necessary for the purposes described in this policy, or as required by law and by our professional and data licence obligations. Certain registration, access, audit, brokerage, and compliance records are retained after an account is closed.
13. Your access, correction, and privacy rights
You may ask us for access to the personal information we hold about you, for an explanation of how it has been used and to whom it has been disclosed, and for correction of anything inaccurate or incomplete. You may also ask us to update your account or communication preferences at any time.
We will respond within the timeframe required by law. We may need to verify your identity before acting on a request, and we may refuse or limit a request where the law permits or requires it, including where responding would reveal another person’s personal information, disclose confidential commercial information or privileged material, compromise security records, or conflict with listing-data compliance obligations. If we refuse, we will explain why.
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada.
14. Children
Our website and services are intended for adults with the legal capacity to enter into real estate transactions. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us and we will delete it.
15. Changes to this policy
We may update this Privacy Policy from time to time. The current version is always posted on our website with the date it was last updated. Where a change is material, we will make reasonable efforts to bring it to the attention of registered users.
16. How to contact us
For privacy questions, access or correction requests, preference changes, or concerns about how we handle personal information, contact our administration team using the details below.
IREP REALTY INC., BROKERAGE
41 Third Line, Oakville, Ontario L6L 3Z3, Canada
416-855-4663 · Administration@IRepRealty.com
Serving the Greater Toronto Area, surrounding regions, and Windsor.
